Adding Graphics for Emphasis

Computers have programs such as Photoshop and clip art which can enable the user to change a picture in whatever way capable. Instead of just simply boring text reading, visualizing is a very efficient way of learning or analyzing data/information. PowerPoint is another way of collecting information and organizing it in a visualizing and effortless manner. Many individuals are very intrigued with visual emphasis such as pictures, charts, databases and spreadsheets. This allows people viewing the info to understand the information presented without having to read a whole bunch of text. Its visual appearances that catch people’s attention as oppose to a page of text which needs to be read. Computers have advanced drastically as well as software programs to help advance graphics which makes it easier for users to create emphasis on their graphics. Graphics help the reader to skim information and clip art is available to symbolize or illustrate ideas. Business Communicators commonly use graphics to break up text blocs, add interest, and present data. But although Business Writing and graphics generally go hand-in-hand, too many graphical representations in one document are apt to confuse rather than inform the reader. And when readers get lost, you can bet the message gets lost as well. Make no mistake; it is always a good thing for Business Writers to draw on their creativity to enhance the interest and impact of their writing. And let's face it, the content of many Business Communications begs for a little dazzle. Fortunately, with a good Graphics Package, a writer can easily add dazzle with a full array of colors, fonts, charts, and tables. Of course, for all the good things graphics can do to enhance a business document. That being said, what represents a good a balance between text and graphical information in a Business Communication? It should be noted that if a Business Communication is to be summarized and presented verbally, additional graphics will often be included as part of a Power Point or Overhead Presentation. If this is the case, treat these additional graphics as attachments to your document as opposed to integrating them into the body of the basic document.

Here are a few pointers to consider about using graphics:

·         Graphics are more effective when used judiciously.

·          Graphical information should never use as "filler".

·         Simplify charts and tables. Detail can be included in attachments.

Try to strike a good balance between text and graphics